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XRP Soars Amid Crypto Chill: Monica Long Takes the Helm as President – Is Now the Time to buy XRP?

David - Cryptocurrency Enthusiast

Ripple has seen record growth in recent months despite the crypto winter, according to the company's new president, Monica Long. Long joined Ripple in 2013 as director of communications and expanded her role last year from general manager of RippleX, the blockchain development side of the business, to general manager of the company, adding RippleNet, the company’s financial network, to her purview.

The role of president at Ripple has been fluid in the past, with both co-founders Brad Garlinghouse and Chris Larsen holding the title at different points. However, Monica Long's elevation to the position couldn't have come at a better time for the company, as they navigate the current crypto market downturn while simultaneously experiencing a historic surge in business and customer growth.

Monica Long, the newly appointed President of Ripple, played a pivotal role in the creation of the On-Demand Liquidity (ODL) solution, which has been deemed as the company's flagship product since its launch in 2018. In addition to ODL, Long also played a key role in the development of LiquidityHub, an adjacent service that was introduced last year and continues to be expanded by the company. According to Long, ODL accounted for over 60% of RippleNet's payment volume in the previous year.

As for RippleX, Long said an automatic market maker specification would go up for a vote by the validators this year. This is great news for investors looking to buy Ripple XRP, as the company's growth and development is continuously on the rise.

Ripple, the blockchain-based financial network, has been embroiled in a legal battle with the United States Securities and Exchange Commission (SEC) over accusations of conducting an unregistered securities offering of $1.38 billion and selling XRP to retail investors as an unregistered security. However, despite the ongoing court case, company co-founder Brad Garlinghouse has expressed optimism that a decision will be reached this year, which could greatly influence the trajectory of Ripple and the accessibility of buying XRP for investors.

Despite this ongoing legal battle, Ripple's growth continues to soar, and it remains a top choice for investors looking for a reliable crypto asset management option. BCBitcoin, as a cryptocurrency broker, is proud to offer our clients the opportunity to buy XRP and other leading crypto currencies.

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