David – Crypto Speculator
In Taiwan, the Chinese sea God, Mazu, is a thriving business, and the blockchain may boost its growth. Taiwan is one of the most well-known places to worship the Mazu, who has long been revered by Chinese people worldwide as a protector of seafarers. An annual 300-kilometer, nine-day pilgrimage is organised by the Dajia Jenn Lann Temple in Taichung city and has a statue of the goddess that attracts thousands of believers.
The 1700s-era Dajia Jenn Lann Temple has made the decision to incorporate Web 3.0 technology into its operations. It is creating and circulating NFT for the sea Goddess that serves as a special pass for the annual pilgrimage that takes place in the spring.
The MazuDAO NFTs first became available for purchase in August for NT$ 18,880 (US$615) on the temple's e-commerce website MazuBuyBuy and other places. More than 2,800 NFT crypto have been minted and sold by the temple thus far.
According to Mao-Hsien Lin, an associate professor in the department of Taiwanese languages and literature at the National Taichung University of Education, many traditional cultural practises are adjusting to digital and technological innovation. However, according to Lin, a scholar of the Mazu faith, many of the older followers are unsure about the changes.
A different strategy from most NFT market initiatives, which prioritise internet marketing channels, was used by the NFT project team to reach the market of conventional believers: offline marketing campaigns.
According to Cheng, the temple has given some online sellers permission to use its Mazu intellectual property to create goods that will be sold on its e-commerce platform MazuBuyBuy. Mazu has been heavily commercialised in Taiwan, with Mazu-themed goods available in convenience stores and on important online marketplaces.
The yearly pilgrimages to the Dajia Jenn Lann Temple, according to Cheng, have drawn a rising number of younger people, and many of them upload recordings of the festival and the pilgrimage to social media sites like Instagram and YouTube and that brings more attraction to NFT coins.