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JP Morgan highlight behavioral differences between young investors and the older generation, noting the difference in popularity between Gold and Bitcoin

By Max Steadman – Cryptocurrency Enthusiast

Young people are far more inclined than their older peers to buy cryptocurrency. While some older members of society see cryptocurrency as an unpredictable long-term investment, people of a younger age appear to flock toward cryptocurrencies, favoring alternative digital Bitcoin investing based on decentralized applications. JPMorgan analysts detail:

  • According to a note from JPMorgan, retail investors are divided by generation regarding their favorite portfolio assets.
  • This week Gold reached over $2,000 an ounce, hitting an all-time-high. Last week, Bitcoin reached its year-high of around the $11,000 dollar mark while the US dollar lessened.
  • JP Morgan analysis suggests elderly investors are more supportive of putting their money into the gold market, while the younger generation tend to flock to buy Bitcoin.
  • A team of analysts led by Nikolao Panigirtzoglou wrote, "The two cohorts show divergence in their preference for 'alternative' currencies”.

According to JP Morgan, high street consumers are cut down the middle regarding their preferred ‘alternative asset.’ Older members of society looking to expand their portfolio are more inclined towards gold, while millennials are driven to the digital landscape of Bitcoin.

A team of analysts led by Nikolaos Panigirtzoglou wrote that "The older cohorts prefer gold while the younger cohorts prefer Bitcoin." Acknowledging last year trends in both markets,

Gold and Bitcoin exchange-traded-assets have been subject to massive influxes in the last five months as both age groups are receptive to their utility and value potential, according to the note.

Another pattern noticed by the team’s comments on August 4 is the difference in preferred stock and investment types between these two age groups. Millennials often lean toward technological companies while older participants are selling equities.

The team also address the change in correlation between Bitcoin and the S&P 500 index. JP Morgan highlights "a more positive correlation between Bitcoin and gold but also between Bitcoin and the dollar as US millennials see Bitcoin as an 'alternative' to the dollar,".

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